HOW I USE AI
2025
CAMPAIGN VISUALS
By pairing Midjourney, Chat GPT, Kling AI, and LTX Studio, I build high-end, art-directed brand shoots from concept to delivery in record time. Moodboards, copy, motion, and final comps all develop in parallel, letting me roll out bespoke hero images, social videos, and product close-ups that feel handcrafted—but land faster and leaner than any traditional production.
2024
PITCHING / NEW BUSINESS
AI has become a powerful tool for bringing big creative visions to life, helping win clients and drive new business in a competitive market. In an industry where visual impact is key, being able to show exactly how something could look and how it would drive emotion makes all the difference.
Using MidJourney V6 to generate images and Runway to add motion, AI transforms ideas into stunning, tangible visuals that help clients connect with each project’s potential.
2024
LIVE AI PORTRATS
At a major influencer event for La Roche Posay, I developed and executed an entire process from scratch to photograph guests, reference the characters, face-morph, and upscale live, realistic artworks that matched campaign images, showcasing the adaptability and appeal of AI-generated art in real-time marketing contexts.
As the process of AI Portrait Generation becomes more refined, these types of services could become more widespread and effective.
2023
SOCIAL MEDIA
Just a few years ago, it would have taken me hours to composite ideas from stock images. Now? I can choose from many completed options from Chat GPT or Midjourney, and focus on adding my own creative communication spin that wows our community and drives sales.
I need to communicate about current events at short notice? Now I can spend time brainstorming with my team or Chat GPT and have the results within minutes. The quality of our ideas as designers is becoming more important than the execution.
2023
AI PHOTOSHOOTS
No budget for booking a photographer, stylist, and models? I can now create an entire photoshoot in one afternoon. Once I generate a portrait I am happy with, I ask MidjourneyAI to create diverse variations, make adjustments to color and lighting in photoshop, and send an entire shooting to the imagery team in just a few hours. I can even ask the AI to use a photo of a personal friend as inspiration for the models.
2023
PRINT PRODUCTION
I find the perfect images, but they’re not available in high res, and I need to print it 50x larger than life for viewing at close distance. In the example, I used Gigapixel AI from Topaz Labs to upscale and add detail for the print production process, resulting in a crystal clear press wall at House of Glow in Hamburg.
2022
PUBLISHING
I developed this AI coloring book and made it available worldwide on Amazon, in order to explore enhancing AI generated art with my existing design skills. Chatgpt helped me generate a complete list of characters and gave me advice on prompting MidjourneyAI v4 and v5 based on their traits. I used Adobe Photoshop to optimize the generated art for colouring, fix the HANDS, and design the cover.
