CAMPAIGN CONCEPT
VOLKSWAGON I.D. NEO - 2018

A campaign concept developed for a training exercise for Volkswagon, inspired by my generation's disillusionment with the world as it was in 2018 (and even more so now) this concept is about being able to drive any outcome with your choices, moving ahead fearlessly to explore and thrive in whatever world awaits. The I.D. Neo is a step toward conquering the unknown. 

Concept included an OOH campaign and a website design concept.